Real-World Database Study: Women's Health in the Asia Pacific Market Expansion
A leading women's health company partnered with Polygon Health Analytics to identify new niche market opportunities for an established product across the Asia Pacific region.
Client Challenge
The client needed to uncover untapped market segments among specific populations in Asia Pacific - a region with highly diverse health systems, regulatory environments, and patient needs. Internal alignment across multiple stakeholders also presented a coordination challenge.
Our Strategic Approach
Over a 6-month engagement, our team executed a multi-phase real-world database study that included:
- Market Intelligence: Conducted extensive research into regional market dynamics, patient behavior, and data quality.
- Data Strategy: Identified, assessed, and curated appropriate real-world datasets for analysis.
- Methodology Development: Created robust statistical models tailored to women's health use cases and regional nuances.
- Analysis Execution: Delivered evidence-based insights with a focus on long-term value and clinical relevance.
- Scientific Dissemination: Supported publication planning and abstract submissions to relevant conferences.
Key Outcomes & Measurable Impact
- 4 abstracts accepted and presented at leading women’s health conferences
- Identification of multiple underserved niche segments in Asia Pacific
- Data-driven insights that informed both marketing and clinical positioning strategies
"I am extremely pleased with the exceptional work delivered by your team!
Your profound comprehension of the women's health market,
the development of robust statistical methods,
and the precise analysis conducted helped me publish 4 abstracts promptly."
Hiroshi
Director in HEOR
